The Managing Director of Brussels Direct, Mr. Jesper Holmberg, has been working on lobbying campaigns for over 20 years now on a variety of industry topics. During his time with PBA Group a lot of his efforts were spent on helping Czech companies prepare and make their voices heard within the EU Accession negotiations. After Czech EU Accession, lobbying was targeted more at Competition, State Aid and Regional Funding issues. In recent years Jesper has helped Group companies of a large Japanese conglomerate navigate the EuP/ErP regulatory process as well as help its R&D operations participate in EU funded projects. Raising the profile of the company’s eco-innovation products was also part of his brief.
Brussels Direct can carry out in depth research reports on any EU legislative or policy topic of interest to its clients. Key areas of expertise include the EU Funding, Energy, Transport and the Digital Agenda. Specific EU Member State reports can also be carried out on hot topics.
Before commencing any lobbying campaign it is vital to perform a mapping of key stakeholders who can influence the final result of a lobbying campaign. Apart from the usual suspects such as EU Commission officials, MEPs and Member State officials many other key stakeholders such as Trade Associations, NGO’s and industry competitors will also have a key role to play. An accurate mapping of all key stakeholders is therefore of primary importance in order to accurately target the lobbying campaign and also to enable Brussels Direct together with its clients’ to approach potential allies in the process.
Monitoring is the foundation upon which all EU Affairs work is based and therefore Brussels Direct follows key developments in a whole host of legislative areas closely. The company can carry out issue specific monitoring and reporting or on the other hand if desired can produce weekly or monthly monitoring reports on more diverse issues.
Hitachi Metals Europe/ Metglas cooperated with Mr. Jesper Holmberg of Brussels Direct from 2011 through 2013 for support and advice within the EcoDesign Study Contract No. S12.515810 call ENTR/2008/039 LOT 2: Distribution and Power Transformers. During his activity for us he was able to build important contacts, which helped us understand the EU Commission working routine much better. Jesper was always available, arranged meetings and kept the contact to our interlocutors in Brussels. The set goals were always kept. Jesper is definitely an asset for every company searching for support with EU commission issues’Hitachi Metals Europe/ Metglas